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Out of these two Adsense ad units which one do believe has higher CTR and CPC in other words which one has better performance?
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Adsense 728x90 vs 468x60 performance?
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Well smaller size usually performs better than the bigger one. Try testing them both for a month or two and them make a conclusion. Use Adsense experiments it's great tool.
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Quote:Google Says, The sizes we've found to be the most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, and the 160x600 wide skyscraper.
But its purely depends on the site architecture/visitors mood/design... Design the pages that best fit the ads. Make the users to not get frustrated by the ads to achieve the maximum conversion & lower bounce rate.
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