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Adsense 728x90 vs 468x60 performance?
Quote:Google Says, The sizes we've found to be the most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, and the 160x600 wide skyscraper.
But its purely depends on the site architecture/visitors mood/design... Design the pages that best fit the ads. Make the users to not get frustrated by the ads to achieve the maximum conversion & lower bounce rate.
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