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Adwords negative keywords?

destroyer Offline referral

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What does negative keywords mean in Google Adwords campaign?
marcus_avrelius Offline referral

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A negative keyword is the one that will not trigger your Adwords ad!
MarkBlack6Adv Offline referral

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using a Negative Keyword is very important, as it will not show your advertise whenever someone makes a research with that specific Keyword. Help to avoid a lot of visits by people that are not interested in your services.
rosehome Offline referral

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(09-27-2015 12:54 PM)destroyer Wrote:  What does negative keywords mean in Google Adwords campaign?

Type keywords prevent a certain word or phrase to activate your ads. Negative keywords for Google not to show your ads to anyone who is looking for that term.

For example, when you add "free" as a negative keyword in the campaign or ad group you tell AdWords you are not displaying ads for any search containing the term " free ". On the Display Network, your ads less likely to appear on the page when your negative keywords match the site's content.
Similar phrases as negative keywords , one of the four keyword matching option is used to describe a negative keyword.
Add negative keywords on the Keywords tab by clicking on the "Negative keywords" below the table.
Negative keywords are an important part of every campaign because they help ensure that your ads appear only to people searching for what you offer. Level control can be added to help you increase your clickthrough rate (CTR), reducing the average cost per click (CPC) and increase your ROI.
marka3441 Offline referral

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Negative keyword is important, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements, so they only reach your best potential audience.
ushaa4n Offline referral

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negative keyword will not be triggered by the google
anky Offline referral

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Negative keywords in adwords are used to tell AdWords not to show your ad for any search containing those keywords.
You can learn more about negative keywords here in the official Google guide: https://support.google.com/adwords/answer/2453972?hl=en

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