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Among the Bouncing rate and the exit rate, which is more important and why?

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Shoppingswag Offline referral

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Among the Bouncing rate and the exit rate, which is more important and why?
Saravanan28 Offline referral

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Bounce rate: When a visitor lands on your web page and exits immediately or after some time without visiting any other page, it is called a bounce.
Exit rate: Every page on your website has an exit rate. It is based on the number of visitors that leave your website through that particular page. This is irrespective of the number of pages they have browsed on your website before reaching that page.
Saravanan12 Offline referral

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Bounce Rate is the percentage of one-hit sessions among all sessions. If it is analyzed on the page level, as below, it is calculated as the number of one-page sessions that started from a particular page divided by the total number of sessions that started from this page (called entrances).

Exit Rate is the percentage that was the last in the session. In the exit rate user browse multiple pages of the website. The user may visit many pages like home page, service page, category page, and contact us page etc. of the website and can exit any of the pages while browsing.



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