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Backlinks are important but so is content then what is given more weight by Google?
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Backlinks vs Content what is given more weight?
Backlinks vs Content what is given more weight?
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Both are important you right but I would say nowadays with new updates and stuff it looks like Google gives more weight to content. Quality over quantity 
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your content is more important now-a-days back links is just optional. so focus more on content then back links
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For the google unique and informative content have matter because google want to provide information to their users. But for a seo point of view back links have matter because we have to improve website ranking. So both are good for the different candidates or for different type. So for a best seo executive we have to do both work used unique and informative content and makes some thematic and niche back links for better result.
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Both content and backlinks are important to get higher rank on search engine. Backlink should from highly relevant and high PR websites. Content should unique, Informative and related to your topic. Share your content on social sharing websites and do bookmarking of that.
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