Branding is all about exposure! The more people know and talk about the brand the more traffic and eventually money that will generate.
Hash-tags were only used by Twitter until recently. Facebook saw the potential this feature has and implemented it too as it will considerably improve Facebook's targeted PPC advertising.
Find popular hash-tags and then use them each time you publish a new post. Make sure to have a cool business page to engage the users further if not all your effort will be for nothing if you loose traffic because you failed to complete the most basic marketing steps.
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