Combine internet marketing with general one?

How can I combine general marketing with an online one to make my campaign super productive?

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Internet marketing is your general marketing but online. It uses internet to promote your products. With general marketing you can use TV, Radio, Newspapers to promote your stuff and get exposure. For the internet marketing to work you need to have a website where you will send your potential customers and where they will learn more about your products. Then use Google, Bing or social media sites for to run an adverting campaign.

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