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Do impressions matter for Google?

miami boy Offline referral

Posts: 82
Joined: May 2014
Reputation: 0

For the last month impressions in webmaster tools account ad showing negative value so I am wondering are they really matter or I can relax and wait for them to increase?
seo123 Offline referral

Posts: 427
Joined: Mar 2014
Reputation: 16

Senior Member
Yes they tell you how good your website is standing in Google. Increasing impression indicate ranking improvement.
surenot Offline referral

Posts: 500
Joined: Jan 2014
Reputation: 16

Senior Member
If your impressing stopped increasing or started decreasing then your website lost rankings.

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