Explain the limitations of Online Marketing

Explain the limitations of Online marketing

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1. The products and services offered and promoted are not tangible, therefore, the customer cannot analyse the product before buying.

2. There is always an uncertainty as the authentication and quality of the products and services cannot be confirmed.

3. At times, products seen online may differ from the product delivered to the customer.

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Online Marketing is not free as the cost of hardware, software, wed site design, online distribution costs, maintenance, hosting. The majority of online marketers lack inquiry response programs and customer service. Therefore, your many online visitors will already have painted your website as poor service before contacted you.

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