Agree it's good thinking to first target secondary or long tail keywords as they have less competition and if you start ranking high for those in no time you will start showing for primary keywords too case that will represent authority and Google likes that.
It's slow going process sure but you can't expect to get on Google first page fast for like "how to make money"
you need to be reasonable and think right and not dreaming or listening those that say: for just XXX will will get your website ranking on Google top search results quick
I think you should improve your H1 tag to include keywords you target case I don't think "Viral Falcon" is that important at this stage. I would include some like: "Create A Blog" case you already have "Start A Blog" as users search for both.
Try to get at least 7 Passed Rules on Google Insight also try to increase mobile score as speed for Google is important you know more than me right
What do you do for SMO. I think you should focus primary on Google Plus and Facebook.