How we start?
Before the update Matt Cutt may tweet/share the update with less than 50 words. Within some minutes every webmasters starts analyzing every character in his message and speaks about the update. The short message automatically elaborated to a big article. Knowing the history of updates is the main key to unlock the Google search engine optimization very effectively.
Google update doesn’t filter the entire websites which is done by inorganic SEO process. The Spiders & Crawlers works 80-95% in average to make the search engine more professional. So why we SEO bees are alive and the SEO companies are still breathing. “Search engine optimization will be dead if the Google bots works cent percent!” The above sentence is only a Myth, because Google doesn’t make the bots to work very accurately. Google is also a company which mainly depends on the income they getting through Ad-words. Google Pay per click campaigns is only alive because of the SEO buddies. We are the competition to Google ad-words and we increase the conversion rate of Google PPC. So it will not stop loving the internet or SEO peoples.
Looking for unknown names?
I am just looking for the spectacular names of new Google updates. They got the pattern right to animals and birds names? PANDA, HUMMING BIRD, PIEGON, PENGUIN and the new invention PandaGuin… 2015 come with Penguin and Panda! Even Last December 2014 many experts predict the 2015 SEO updates.
Penguin 3.0 has rolled out on the Oct 17, 2014 (The update affects very smaller than what we expected – HITS the <1% of English search queries). Penguin affects the sites with inorganic link database (i.e. using of link pyramids, footer link, advertorial campaigns, Redirects and more). After the Penguin refresh Grey Hat & Black Hat masters fall in finding the best method to beat the Google. I don’t think the 3.0 refresh still not over yet. We can expect a major in the month of March 2015. Once released Penguin 4.0 will be a major SEO update this year and I am sure many will completely move from Google to YBN networks.
Step to be taken - Penguin Prediction:
- Research your backlink databases all the time
- Analyze and review the inorganic backlinks
- Avoid getting negative reviews
- Stop advertising much on unrelated websites
- Do not create your personal SAPE networks.
- Footer links are not spam always but it may be
- Bulk link building
- Page swapping – Doorway pages
- Splogs, Content/trackback/Referrer spam
- Link Farms and more…
Penguin 4.1 has rolled out on the Sep 23, 2014 (Approx. 3-5% of queries were affected). As it is the advanced version of Google caffeine update. Filter the site which has irrelevant, thin, redundant content from SERP’s. In my opinion Panda doesn’t affects many sites like Penguin and some sort of panda refreshes will happen many time this year. End of January? May be!
If you’ve any suggestions, feel free to discuss over below! I wish you HAPPY OPTIMIZING…