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Google Algorithm Update "Hummingbird" Has been Released!

victor Offline referral

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Many websites around the world reported that Google Hummingbird algorithm has been released.
Have you noticed some changes?

Quote:GOOGLE says it recently overhauled the closely guarded formula that runs its influential internet search engine to give better answers.
The overhaul came as part of an update called "Hummingbird" that Google has gradually rolled out in the past month without disclosing the modifications.
The changes could have a major impact on traffic to websites. Hummingbird represents the most dramatic alteration to its search engine since it revised the way it indexes websites three years ago as part of a redesign called "Caffeine," according to Amit Singhal, a company vice president. He estimates that the redesign affects about 90 per cent of the search requests Google gets.
marcus_avrelius Offline referral

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Google recently was unusually busy updating it's algorithms!
chod Offline referral

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Yes they finally named the stuff they were doing on the eve of their birthday Wink This is/was the stuff going on last month we had a thread about, it has been confirmed by Google as well.

Quote:Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

From a strategy point of view this opens the horizon for companies and webmasters considerably. From a practical perspective, the need to identify the USP of each business and become authoritative within it is now a key criteria for continued SEO success. The comparison element that has been integrated suggests that semantic mark-up may begin to confer an advantage now when it comes to helping index information in products and services.

• Businesses must understand and adapt to semantic search and the knowledge graph.

• Positioning yourself to be the provider of answers that people are seeking.

• Identify intent, needs and problems. Provide solutions and answers. Look at queries and what they really need. Give them what the people behind the queries want.

There are NO negative affects if you're doing SEO correctly and staying with the changes for each search engine you use.
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marcus_avrelius Offline referral

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Google has to hire personal just for that, putting names on Google algorithms LOL

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