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Google Panda Vs Google Penguin

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aaronmike Offline referral

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Google Panda

launched Panda in February 2011.
Focused on content
The purpose of Panda was to try to show high-quality sites higher in search results and demote sites that may be of lower quality.

Google Penguin

launched in April 2012.
Focused on Linking
The goal of Penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results.

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