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Google Possum Update

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softprodigy Offline referral

Posts: 12
Joined: Jan 2017
Reputation: 0

#1
Junior Member
Google made a new update for a local search result. The Study shows possum update effect's on 64% on local serp's.
Features:
Keyword Matter in SEO
Geographical proximity of business is less important
Tracks IP address
Local Filter Precedence
Rakesh-Kadu Offline referral

Posts: 134
Joined: Mar 2016
Reputation: 0

#2
Member
This update effect on local keywords Ranking or not, if yes then any one tell me the how to back our ranking or how to optimized our local keywords
seoninja Offline referral

Posts: 50
Joined: Oct 2016
Reputation: 0

#3
Member
Possum update creates a remarkable impact on the 3-packup local listings and local finder. Purpose behind is expanding the local results and preventing spam pages from showing up in the search results.
damponting44 Offline referral

Posts: 497
Joined: Oct 2016
Reputation: 0

#4
Senior Member
All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.

I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.
softprodigy Offline referral

Posts: 12
Joined: Jan 2017
Reputation: 0

#5
Junior Member
It has affected local keyword ranking. For few trusted site's 3 pack listing presence has been improved. While for website's who have done local optimization for multiple offices, without nay actual presence then those have faced drop down in searches.
Latlon Technologies Offline referral

Posts: 118
Joined: Jul 2016
Reputation: 0

#6
Member
Possum update mainly focus on the local pack-3, due to this update we can notice the changes in local pack listing even for the small change in keyword.
jeffronald19 Offline referral

Posts: 40
Joined: Dec 2016
Reputation: 0

#7
Junior Member
On September 1, 2016, Google announced a massive update to the Local algorithm, Possum, due to a large number of businesses thinking their local listings were dead and gone (Search Engine Land). On the contrary, these listings were actually just filtered within the search engine results page (SERP).

Below are the four major changes this update

Unfortunate Addresses
Affiliation Filter
Local Filter Precedence
Location, Location, Location
Similar Keyword Fluxuation





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