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How Do You Measure ROI in SEO?

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baloydi Offline referral

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#1
Junior Member
In a monthly seo report, how do measure and show the ROI of your seo campaigns?
johnmart Offline referral

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#2
Junior Member
You can use many metrics to determine the success of your marketing campaigns. You can monitor your traffic, referral sources, conversions, and countless other metrics that tell you how well your strategies perform.
- Setup Conversion Tracking
- Sort Your Conversions by Channel
- Calculate ROI based on monthly spend
baloydi Offline referral

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#3
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(01-15-2019 03:32 PM)johnmart Wrote:  You can use many metrics to determine the success of your marketing campaigns. You can monitor your traffic, referral sources, conversions, ...
Let's say you want to leverage the traffic gained on your website as an ROI, how do you justify the amount you've spent for to generate traffic.

Example, if you spent $200 for traffic acquisition and you gained 50 website visits based on the budget. How do you explain to your client that the 50 website traffic was worth $200 or more in ROI?

Thanks.
ATMD Offline referral

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#4
Senior Member
Maybe the traffic itself wouldn't be able to measure ROI, but the increase sales that result from this traffic would
Saravanan28 Offline referral

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#5
Member
ROI = (Net Profit / Cost of Investment) x 100
baloydi Offline referral

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#6
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(01-17-2019 03:31 PM)Saravanan28 Wrote:  ROI = (Net Profit / Cost of Investment) x 100

Thanks for the formula. Example if you are doing SEO with a 1-month old website for a client. After at the end of every month, you have to show to your client the ROI.
Since there will be no profit/sales for a couple of months from SEO work, how do you explain to your clients about the current ROI status?
Sysamic Offline referral

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#7
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Return of Investment (ROI) = (Total Gain / Total Investment) X 100
Saravanan12 Offline referral

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#8
Member
SEO ROI = (REVENUE from SEO - SEO COST) / SEO COST.
samirdentalcare Offline referral

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#9
Junior Member
i agree with above point
Ametuniversity Offline referral

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#10
Senior Member
To measure the return on investment or ROI of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue.
Ametuniversity Offline referral

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#11
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It really is pretty straight forward in GA. Setup your conversions and assign a value for each conversion. Using the acquisition, search report will give you a very quick value to your efforts. From there, your basic ROI calculation will be quite easy.
Den1369 Offline referral

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#12
Junior Member
Thanks so much
andy123 Offline referral

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#13
Member
Through conversion tracking SEO ROI can be measured.



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