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How to Exchange Links and stay under SEO radar?

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I need to know how I can get involved in link exchange thing and don't get caught by Google yet improve SEO?
invisibe_dude Offline referral

Posts: 820
Joined: May 2013
Reputation: 24

Posting Freak
Link exchange is not something Google recommends is you are doing SEO! However search engine optimization is not always done by the book and many use shortcuts (black hat SEO) to make fast improvements to PR (PageRank) and rankings. However it's been demonstrated over and over again that such practices sooner or later lead to website getting banned from search engine or complete lost of PR and ranking s.

You should only exchange links with websites that will include your link in their home-page and not put it into a page with whole bunch of other links.

The site you are exchanging the link with should not be involved in massive links exchange.
surenot Offline referral

Posts: 500
Joined: Jan 2014
Reputation: 16

Senior Member
According to the latest Google SEO guidelines is it classified as black hat SEO and could result in a penalty!

You should contact the webmaster and propose a link exchange between the sites, this way both websites will benefit from it. Ask the link to be included in the homepage!

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