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How to Find Your Target Audience in SEO?

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nancyv Offline referral

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#1
Junior Member
If you are planning for the marketing of your business services and go to understand the target audience about what are they feel or react with your website or services?

For example, you are marketing for web design services.
So, how to understand what are they like or unlike for your business services?
Victor Dub Offline referral

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#2
Posting Freak
I would say read online reviews that should give you pretty good idea about what your customers or users thinks about your stuff.
salenaadam Offline referral

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#3
Member
Some Steps to Identifying Your Audience.
Step 1: Identify Your Selling Points. What makes your business special?
Step 2: Examine Your Existing Audience.
Step 3: Ask an Outsider's Opinion.
Step 4: Create an Audience Profile.
damponting44 Offline referral

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#4
Senior Member
How To Find Your Target Audience -

1. Create Reader Personas

2. Conduct User Surveys Regularly

3. Use Google Analytics

4. Find Your Target Audience On Facebook With Facebook Insights

5. Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard

6. Run An Annual Audience Survey

7. Monitor Your Social Activity.
Latlon Technologies Offline referral

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#5
Member
go through some discussions of the business people in various forums and blog, then analyze their expectations and needs, so that you can serve them better.
kaamil20 Offline referral

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#6
Junior Member
The very first step to developing search engine optimized web content for your business is to know your target audience. Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.
rinatripathi31 Offline referral

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#7
Member
DEFINE YOUR TARGET AUDIENCE AND THEIR INTERESTS
START CREATING RECOMMENDATIONS IN YOUR STRATEGY DOCUMENT
KEYWORD RESEARCH
fesco Offline referral

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#8
Junior Member
A good idea is to conduct user review and perform surveys to know what expectations people hold from the products you are selling. This will give you a path to promote your products/services accordingly.
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rida Offline referral

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#9
Junior Member
The target audience is defined as the group of people you are trying to reach. Knowing the gender, age range, interests, geographical areas, industry groups are the first step of defined audience. & kindly follow below steps to understand your target audience.
  • Based on your Business USP (unique selling point) build personas of your targeted audience
  • Ask your marketing team about idle client profile
  • Get qualitative information on your ideal customers
  • Go for keyword research
  • Monitor your brand on social media
  • Monitor competitors, and topics relevant to your business
  • Create a Quantitative Survey
lisa7878 Offline referral

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#10
Junior Member
Do Competitor analysis, check their links and start making your website links there. Find relevant website by "related:" search query in Google.
ayeshanoor Offline referral

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#11
Junior Member
FOLLOW COMPETITORS LINKS WHOSE SITES ARE BETTER RANK THAN YOU
drnagwaniseo Offline referral

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#12
Member
4 Steps to Identifying Your Audience
Step 1: Identify Your Selling Points

What makes your business special? What is it that you offer to customers? Why would someone come to you for the products or services you offer? Identifying your key selling points is the first step to identifying your audience. Knowing what makes you unique will help you to understand what types of people are choosing you over your competitors.
Step 2: Examine Your Existing Audience

Take a look at your current customers and analyze who they are, what they like, and how they make purchasing decisions. Begin analyzing your current audience with these tactics:

Collect emails from purchases and send follow-up surveys
Invest in Customer Relationship Management (CRM) software
Collect demographic information at the point of purchase

Step 3: Ask an Outsider’s Opinion

We often have a blind spot when it comes to analyzing our own company and what our audience expects. We all become so immersed in our internal jargon and processes that we have a hard time stepping back and looking at things from an outsider’s perspective.

Enlist outsiders, like third party vendors, friends and family, or a random sample of people to provide insight on your company, services, and practices. Of course you will want to take some of this information with a grain of salt. However, certain feedback can really get your wheels turning!
Step 4: Create an Audience Profile

Your next step is to create an audience profile for each of your audience members. Have some fun with this part! Come up with names for each of your key audience members and list their attributes, goals, and what they may be typing into search engines. This will also come in handy when you add new people to your marketing team and are tasked with introducing them to your company!

If you need assistance with identifying your target audience for search engine optimization, please contact Informatics. Our SEO professionals are happy to help!
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kathyjohnson320 Offline referral

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#13
Member
(02-03-2017 03:15 PM)kaamil20 Wrote:  The very first step to developing search engine optimized web content for your business is to know your target audience. Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.

Well said. Thanks for sharing.
hubjohn Offline referral

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#14
Member
4 STEPS TO IDENTIFYING YOUR AUDIENCE
Step 1: Identify Your Selling Points
Step 2: Examine Your Existing Audience
Step 3: Ask an Outsider’s Opinion
Step 4: Create an Audience Profile
davidweb09 Offline referral

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#15
Senior Member
To promote your website in relevant forum, community help to find targeted audience.
APorter910 Offline referral

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#16
Junior Member
(01-26-2017 01:26 PM)nancyv Wrote:  If you are planning for the marketing of your business services and go to understand the target audience about what are they feel or react with your website or services?

For example, you are marketing for web design services.
So, how to understand what are they like or unlike for your business services?

You could always look for user experience testing, you can actually pay people to record themselves navigating through your website and saying what they like and what they don't like.

It's always a good idea to do a bit of competitor research and see what they do, this will give you a better understanding of what works well and what doesn't work so well.





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