How to learn and know google ad-words?

How to learn and know google ad-words? please helps in to creating companion and creates attractive ad to generate leads.

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Follow the steps:
How to set up Google AdWords Account.
How to calculate the budget of your AdWords Campaign.
Now pick a keyword for your AdWords Campaign.
You need to check out the competition to be a leader in your industry.
Role of your landing page according to Google AdWords learning centre.
Now you are almost ready to set up your first Google Ad campaign.
Now time has come to write your first Google ad.
There are details that you need to Fix.
Now you need to set up conversion tracking.
What to do now when your campaign is ready to run.

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Create a Google Adwords account and add your website, then you might get an idea after the Interface is opened. You can also find a lot of tutorials about Adwords on Youtube.

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Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly. In simple language, when someone searches on Google for a particular term, say ‘travel packages from Mumbai to Switzerland’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.

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Once you’ve identified the keywords that are relevant to your business, all that’s left to do is write compelling, persuasive text ads that simply beg to be clicked.

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Writing ad text is a particularly challenging task, not least because of the space restrictions that advertisers are subjected to. You only have very limited space to craft a compelling message that speaks to your prospective customers and persuades them to click on your ad.

There are many elements to consider when writing PPC ad text. Your choice of language is crucially important, and can have a dramatic impact upon the tone of your advertisements. Some ads leverage emotional responses such as fear or even comedy to tempt visitors to click on them, whereas others capitalize on special offers to make their ads more compelling.

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AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network

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1. Google’s Essential AdWords Courses
2. WordStream’s PPC University
3. Udemy’s Google AdWords for Beginners
4. The Ultimate Guide to Google AdWords, Fourth Edition
5. Lynda.com’s Google AdWords Essential Training
6. Certified Knowledge’s AdWords Lessons
way to know google ad-words

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When you sign up for Academy for Ads, you'll get access to achievements, certifications, and related study materials.

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