How to optimize title tag for SEO?

Guys I have came across seo article which was saying about title tag optimization but wasn't really describing how to do it. So I need someone to tell me what does tile optimization mean and how to optimize title tag for seo?

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By optimizing website title you increase search engine impressions as search engine will be able to associate your title with more queries!

First make sure you know exactly what you niche is and what keywords you are targeting!
Now every time you post new content make sure to include in the title a few keywords from your niche or keywords you want this content to rank high on Google. The processes of including keywords of interest in the title is called title optimization.

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