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Is it normal for Google Impressions and Clicks to go up and down?

antony Offline referral

Posts: 478
Joined: Jul 2013
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Senior Member
My Google Impressions and Clicks sometimes increase and something decrease I am saying that sometimes it shows green arrow and sometimes show negative figure! I am wondering if this is normal behavior?
marcus_avrelius Offline referral

Posts: 2,424
Joined: May 2013
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Support Team
It's quite normal for the impressions and clicks to fluctuate however I recommend you to keep an aye on your traffic! If you start loosing traffic it's a clear sing that the website has been penalized but some of the Google algorithms like Panda, Penguin or Hummingbird.
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