My Google Impressions and Clicks sometimes increase and something decrease I am saying that sometimes it shows green arrow and sometimes show negative figure! I am wondering if this is normal behavior?
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Is it normal for Google Impressions and Clicks to go up and down?
It's quite normal for the impressions and clicks to fluctuate however I recommend you to keep an aye on your traffic! If you start loosing traffic it's a clear sing that the website has been penalized but some of the Google algorithms like Panda, Penguin or Hummingbird.
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