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Is there any effect on keyword ranking in SERP results due to web hosting?

sagabizsolutions Offline referral

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Junior Member
If the hosting of my website is changed from one country to another country, is there any effect on keyword ranking in SERP results.
maya Offline referral

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Joined: May 2013
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Posting Freak
Yes it does really affect your Google rankings in that particular country! Google checks the website IP address and determines the server location. The website will get better rankings since Google believes the website content is more relevant to that country.

So if the website is hosted on the Spanish server Google expects the site to be written in Spanish some like domain name example.es has to contains Spanish content and not Chinese Wink

Here is the video where Matt Cutts talks about the effect of the server geographic location.

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josephinek Offline referral

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Joined: Jan 2015
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Yes, It affects your keyword SERP rank in search engine .

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