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Keywords help in increasing ranking of your website. We type these keywords as search term and it shows the ranking of your keyword. So keyword selection is the most important part in SEO. Select long tail keywords with low or medium competition but with high searches.
Keywords acts as the representative part of your website which shows user an identity for your brand. Never go for keywords which are highly searched, rather you can go for medium competition keywords in order to gain ranking quickly.
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Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.
Keywords are the words that internet users type into search box of a search engines. Keywords help visitors and potential customers understand the purpose of your page.
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