On-page SEO is the practice of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS). This consist of keywords, meta data, HTML code optimization, quality and freshness of content, a good website structure equiped with internal linking and a user-friendly interface.
Off-page optimization generally deals in link building for SEO. It is a long term and time consuming technique which includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. This optimization factors work in the background to improve the search rankings.
On page Seo:
On page Seo is the process of optimizing your website to rank higher and get traffic in search engines.
On-Page Search Engine Optimization key points.
1. Page Titles
2. Meta Descriptions
3. Meta Tags
4. URL Structure
5. Body Tags (H1, H2, H3, H4, etc.)
6. Keyword Density
7. Image SEO
8. Internal Linking
Off-page optimization:
Off-page optimization is the process of improving the position of the website in search engine result page. By off page SEO, you can get organic search results which are important for the growth of your site google rankings.
Important Off-page Optimization activities:
1. Creating Quality Content
2. Social Bookmarking Sites
3. Blog Directory Submission
4. Forum Submission
5. Blog commenting
6. Classifieds
7. Article Submission
8. Profile creation
The main factor to concentrate on on-page is content. Content should be unique, contains header tags, relative links, LSI keywords, 2-3% of keyword density.
Off-page: Blog posting, Guest post, Document submission, Press release, and case studies.
Guest Blog Submissions
Article Submissions
Press Release Submission
Forum Submissions
Business Local Listings
Q&A Submission
Competitors Analysis & Submission
Social Media Internal Links Sharing
on-page SEO is the technique where you make changes within your website.
off-page SEO is the technique where you make changes outside your website to rank your website. Mostly the Off-page SEO is link-building.
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
Here are Off-Page SEO activities as follows:-
Social Media Engagement
Social Bookmarking Sites
Forum Submission
Blog Submission
Article Submission
Question & Answer Submission
Video, Infographics & Image Submission
Web 2.0 Submission, etc.
On-Page SEO activities as follows:-
Page Titles
Meta Descriptions
Meta Tags
URLs Optimization
Body Tags
Keyword Density
Internal & External Link
Heading & Content Formatting, etc.
On-page SEO is just modifying a website, such as on-page activities:
1. Title tag
2. Meta Tag
3. URL structure
4. canonicalization
5. HTML code optimization
6. Body tags
7. alt and image tag
8. keyword density etc..
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media
Both on page and off page activities requires to improve the online visibility over SERPs. Here are some techniques.
On page activities include meta optimization, H1 tags, URL structure, Page content, Internal linking, and multimedia.
Off page activities include blogging, guest posting, forums, directory submission and local business listing.