Well to sell products and services you need Customers, Traffic to your online business site and that is where PPC comes into play. You can spend years working on the site SEO trying to get on top page of the major search engine and in many cases will fail or you can simply forget about search engine optimization and use pay-per-click to quickly generate sales by getting new customers fast.
In the business time is money and money is results. I can't imagine doing Marketing for free and get the same results.
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