Make sure your name is consistent across different social media sites. For example, if you use a Twitter user name that doesn't represent your brand name you will confuse audience and it be harder to follow.
There is no doubt in my mind that whoever is involved in internet-online marketing understands the importance of brand marketing! Many place will get you banned if you try talking about your brand or doing advertising.
So the best way is to use your brand as the username when singing-up for discussion forums and social media sites.
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