The above three things are directly connected with each other.
CTR gets improved when the ad is relevant to the search query
Optimizing your landing page helps to increase the CTR and obviously the quality score in ad-words campaigns
Relevant advertisement – User friendly optimized landing page helps to get a better conversion rate which simultaneously improves the Qscore.
To get high Adwords quality score you should optimize your website to make sure it's super relevant to your PPC campaign keywords. Spy on your competitors to get an idea about how their site is relevant and then make yours better.
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