Rankings for one or multiple keywords?

Hello SEO experts here is a question for you. Is it better to target one keyword or multiple when working on improving rankings?

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For current update, I prefer not to use keywords as anchors. Targeting the raw link can give you better results for longer than using keyword-anchors.

Still thinking about using keyword phrases? - Multiple keywords are good for rich off-site optimization.

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You are stretching yourself too thin trying to rank high for multiple keywords. Narrow your focus! You can't dominate all keywords pick a one and work it until you start dominating it then move to the next one.

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Kevin are you saying it's better to use URL instead of text link?

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Yes of course @yava, Use your domain as anchors, In other words Raw URL as anchors or link to the URL alone.

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It's better to work for multiple keywords rather than single keyword. Search engine bot consider as spammy if there is found much more backlink using single anchor text keyword. Check website relevancy before submitting content and your business detail, because also consider it spammy if targeted URL and keyword have mismatch. Always focus on quality of backlink not quantity.

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