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Relationship between SEO, SEM and SMM?

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herischarles Offline referral

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#1
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What is the relationship between SEO, SEM and SMM?
ivan Offline referral

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#2
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The main goal of any online business is getting high rankings I mean make the eCommerce web-site show on Google first page for the keywords relevant to your niche this is called search engine optimization.

Now search engine marketing and social media marketing are used to make SEO better and produce results faster by investing money into the marketing campaign whether it's Google or BIng and Yahoo or Facebook and Twitter.
marcus_avrelius Offline referral

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#3
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Online or Internet marking is what you call "make money online" which means that you need to get traffic and lots of it to your online business or eCommerce website. Now to get that traffic you have 2 choices paid and a free one!

SEO is composed of on-page (on-site) and off-page (off-site) optimization if you wanna be accepted by Google the on-page optimization has to be accomplished by then.

SEO means organic traffic! Every time someone is searching for the keyword you target you want your website to show on top of the search results (SERP).

Not you can start generating backlinks, do brand marketing, social media marketing to generate backlinks and increase authority and rankings of the website for free which takes awful amount of time!

The other solution is simple just invest money into ways to get traffic:

Search engine like Google means using SEM (search engine marketing) Adwords
Social media networks like Facebook means using SMM (social media marking) Facebook ads

These paid options are assisting search engine optimization in generating backlinks and traffic to website faster which in many cases could boost the site rankings.

I said could case if you as a webmaster failed to do and keep ignoring on-page optimization no matter how much money you invest this will have little effect on the SEO.
evathomsan Offline referral

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#4
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SEO is a part of Search Engine Marketing (SEM) and SEM forms a part of the expansive field of Internet marketing. Internet marketing, online marketing and web marketing consider all factors related to the marketing of products or services over the Internet. Internet marketing is not just promoting a website. 
SMO is the use of social media to spread news about your website by participating in social networks. SMO and SMM are basically forms of viral marketing techniques hoping that a buzz is created about your website causing a serious growth in the number of visitors and goal conversions. 
SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.
John Oldman Offline referral

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#5
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Relationship between SEO, SEM, and Internet Marketing

With the birth of the Internet and World Wide Web, search engines were created to assist users to find information. Prior to search engines, the Internet was a collection of File Transfer Protocol (FTP) sites users would have to manually navigate to find specific files. Search engines grew out of the need for users to more easily navigate the web servers and files on the Internet.

As new search tools were created with unique algorithms for collecting, organizing and ranking information discovered on website URLs, web page designers became more aware of the need to cater their websites toward receiving superior ranking by various search engines. Generally, as better-quality rankings were obtained for specified keyword phrases, more visitor traffic was also received. Accordingly, the study of search engine optimization (SEO) grew out of the desire by web page designers to gain top rankings on keyword search inquiries; hopefully increasing the number of visitors to their sites.

SEO is a part of Search Engine Marketing (SEM) and SEM forms a part of the expansive field of Internet marketing. Internet marketing, online marketing and web marketing consider all factors related to the marketing of products or services over the Internet. Internet marketing is not just promoting a website. It also includes all the creative and technical aspects of design, development, advertising, and sales on the Internet.

SEM is a more expansive term than SEO and describes all strategies ensuring your website ranks well in search engine rankings and increases the number of site visitors. By extension, SEM can include social media optimization (SMO) and social media marketing (SMM). SMO is the use of social media to spread news about your website by participating in social networks. SMO and SMM are basically forms of viral marketing techniques hoping that a buzz is created about your website causing a serious growth in the number of visitors and goal conversions. Social media includes technologies and practices used by people to network with others around commonalities of opinion, insights, experiences and perspectives around shared content and multimedia. Thus, online social media results in social networking services in which groups of people are connected by some type of social common interest.

SEO can be described as the art and science of maximizing search engine rankings and goal related conversions. Maximization of rankings involves assessing all of the on-page and off-page elements considered valuable to search engine algorithms. Elements include content and design considerations such as site structure, entry and exit pages, graphics, titles, and written text. SEO evaluates all elements of a website with the goal of obtaining high search engine rankings. Some purists consider SEO to only include natural web page factors and thus make a distinction between organic (natural) and inorganic forms of website optimization. Inorganic optimization techniques consider pay-per-click (PPC) and other forms of paid advertising and content strategies.

The term Web 2.0 is used to describe a new generation of development in which websites will be structured around using the web as an application in the way people interact. As such, SMO and SMM will become a greater part of how websites are created and promoted as part of SEM strategies. At the same time, SEO will evolve to correspond with the changing importance of variables assigned by search engine algorithm to maximize rankings and conversions.

In conclusion, SEO and SEM are closely related efforts within Internet marketing. While SEO is more of a technical science than SEM, both are important to increasing the number of visitors and goal conversions from Internet marketing. While the specific definitions of SEO and SEM are often intertwined, they each seek to increase the overall results from a comprehensive Internet marketing campaign.

Source: SEO/SEM/SMM
MitraVarghese Offline referral

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#6
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What is the relationship between SEO, SEM and SMM?
SEO - Search engine optimization is a technique to rank any website in search engine.This includes two tasks Off page & on page.These both techniques contain various tasks which help to rank any website .

SEM - Search engine marketing is the technique to promote any brand or websites through search engine.It is the best technique of promotion or advertisements. It is paid.

SMM - Social media marketing is the technique of promoting products or brands through social media platforms like Facebook,Twitter,Instagram,Pinterest.
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shirleyus Offline referral

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#7
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good its nice to read the diffrence
datul Offline referral

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#8
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SEO - Search engine optimization is the process of optimizing the website to boost the rank in any search engine.
SMO- Social media optimization is the process of optimizing the website through social media platforms.
SMM- Social media marketing is the process to promote or advertise any website or products.
rahhulkumar Offline referral

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#9
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Nice information





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