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Remarketing for Adwords
Hi maybe this URL will answer your question: https://support.google.com/adwords/answer/2454000?hl=en
Quote:Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users. The first time you set up a remarketing campaign, you'll also complete a 2-step process to create your remarketing tag and lists.
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