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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
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Search Engine Marketing or SEM is only a part of internet marketing and its most special concern is getting your web site top ranking in the Google search page results or other similar search engines generally used. Compared to SEO or Search Engine Optimization, SEM not only boundaries itself to techniques in driving traffic to your website but also measures statistics behind the whole process.
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