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SEM - Search Engine Marketing Vs SMM - Social Media Marketing

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astrologermanojsydney Offline referral

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#1
Junior Member
SEM - Search Engine marketing Vs SMM - social media marketing
baloydi Offline referral

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#2
Junior Member
It depends on the type of business.

Search Engine Marketing is used to create demand for product or services on SERP. Usually, the implementors of this strategy are those companies that most of it's customers rely on search engines during the purchase journey.

Social Media Marketing is used if most of the customers are very active on social media and most customers rely on social media when making a decision to buy or pay a particular product or services.
ATMD Offline referral

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#3
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They all have their own strengths so it is difficult to compare, I think the best strategy is to use a balance of all methods
alicemark15 Offline referral

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#4
Senior Member
Search Engine Marketing and Social Media Marketing are very similar but have a different platform.

SEM is performed to get results from a search engine, where SMM is implemented to get results from Social Media.

For Example in case of SEM - Google Seach Engine and it's partners.
And,
For Example in the case of SMM - Facebook and its partners.



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