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SEO - Search Engine Optimization

victor Offline referral

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Have you ever wondered how to help more people find your website? One of the best ways to do this is through what's called search engine optimization or SEO for short, the goal of this article is to give you a basic overview of how search engines work so you can better understand what search engine optimization or SEO is all about.

Let's get started. As of today there are over 130 million registered web sites out there on the internet to sort through all of it most of us rely on search engines to find what we want and these search engines have become so good that over ninety percent of people using the internet rely on them to find things. Now, there's lots of good search engines out there but about eighty-three percent of people worldwide use Google so that's what we'll also use it in this article, just keep in mind the concerts were discussing apply to all the other search engines too.

When you search for something on Google you get back a results page SERP for short, and there's lots of stuff on it, this shows you how many web sites Google found that are probably relevant to what you're looking for. Here companies can pay Google to place ads when people search for particular things but the section most people care about is the actual results list which is just a list of websites that are most likely to contain what you're looking for.

Now here's the important part most people just don't know, over 94 percent of users that use Google only click results on this first page, if they don't find what they're looking for they usually don't bother clicking on subsequent result pages, instead they typically prefer to just adjust their search terms and start from scratch. And of those people who do click on that first page most only clicking on what sometimes referred to as the Golden Triangle or top three or so results, in fact about 63 percent of people just click right in there, this is why optimizing your website for search engines or doing SEO is so important.

When people search for something that's relevant to them and they see your website in the search results they gonna click on it and visit your page and these aren't just any visitors these are people that are looking for exactly what you offer, so of anyone they're the most likely to convert into customers subscribers etc. but if your website isn't showing up towards the top search results or if it isn't even on the first page it's almost like your website doesn't exist no one can even find it.

Have you ever wondered why some web sites show on the first page and others are stuck way down at the bottom of the pile? Well sites position in search results is determined by what's referred to as page-rank, every website has a ranking for particular search terms or keywords.

In the beginning first search engines worked by tracking all the words on web pages so if you search for some particular keywords you get back the list of web sites containing those keywords and the website that has those words most often will ranked higher and will show up towards the top of result results.

In 1996 two Stanford Ph.D. students noticed while they were researching academic papers that sources containing lots of keywords didn't necessarily mean they were more relevant, what matter a lot more was whether those papers were cited often by other papers. So they applied this citation concept to web search, they suggested web sites that were back-linked a lot that is to say were referred too often by other web sites, are more likely to be relevant and that's how Google was born.

Search engines today all follow this model they still look at your website keywords but they then rank your site's relevance on a number and quality of backlinks to it from other web sites. So think of it like this keywords let Google see your site and know what it's about, backlinks determine how much Google trust your site to be relevant, so keywords are important because they tell Google you out there but backlinks move your website up the food chain, that's why search results you see are called organic or natural results, they constantly changing based on what people actually do out there on the web.

Unsurprisingly as there are these two aspects how search engines find and rank pages there are two corresponding components to SEO.

First is the “On site SEO”. This is where you ensure your site is full of keywords that are relevant to what your site is about for example, if you niche is SEO then you want to make sure relevant keywords are on your site like “SEO”, “Search Engine Optimization”, “Google Optimization”, “On-page optimization”, “Off-page optimization”, “ranking”, “PageRanks”, “Google first page” things like that.

The second component of SEO is called “Off-site SEO”. This is where you work to create backlinks to your website that originate from other sources. Links to your site could be created using articles, social media, blog posting, forum posting and so on but keep this in mind the more influential or legitimate the website is that links back to you, the more affect that backlink from that site gonna have on your search result ranking!

So that's it, SEO is super important because it helps the site move to the top relevant search results and since almost everyone relies heavily on search engines to find anything online SEO is the most effective way to increase traffic to your site. Good SEO takes time so the sooner you start the sooner you move up the results latter.

To learn more about SEO register on letsforum.com for more great SEO articles tips and tricks.

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