First, sign in for Google Analytics: How do you know your web site traffic without this nice tool?
Social Media Shares: Make sure you have a “share” buttons on your web site. Then “share” your content to Facebook, Twitter, Linkedin, Pinterest, etc… This helps in your SEO rankings a lot.
Use “keywords” in your journal posts and social media posts: If you're posting on Facebook and you're within the tree business, use keywords that customers would use to search out your business on search engines (growing trees, oak tree, health of trees, planting trees). Simple, right?
Link building: Google loves your web site to be joined on different well graded sites. If somebody “likes” your page on Facebook, then you've got link building. If somebody “pins” your page on Pinterest, then you've got link building. The additional sites your content is shared on, the better! That is pretty much all!