Digital Marketing:- Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing, and web marketing, and these alternative terms have varied through time.
Types of Digital Marketing:-
1) Search Engine Optimization (SEO)
2) Search Engine Marketing and Pay-Per-Click Advertising.
3) Social Media Marketing.
4) Content Marketing.
5) Affiliate Marketing.
6) Influencer Marketing.
7) Email Marketing.
8) Viral Marketing.