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What are meta descriptions and do they still matter?

rajesh01 Offline referral

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A meta description is the text that appears below your page in a search engine result that explains what the page is all about. So it is necessary to include the meta descriptions in website?
jameswilliam723 Offline referral

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Yes meta description is always matters in SEO not only today in future too. Peoples decide to go to that website only because of valid description that appears beneath all URL's in SERP. I hope that All search engines will not change its strategy in future too. Meta Title and Descriptions are all time mandatory in SEO perspective.
marcus_avrelius Offline referral

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At the beginning of the web or SEO Google used to relied on meta tag keywords not it's no longer used!

Description is still used by the search engine and it's really important to have it optimized for SEO! However these days Google quality update looks more and more into the content rather than into the meta tag description to determine web-page quality and content of it.
Nikunj Patel Offline referral

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Through description we can increase click-through-rate from search results to your website.
sofyjohnson18 Offline referral

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In Meta tags, description tags are not important to search engine ranking, but are extremely important in gaining user click-through fro SERPs.
invisibe_dude Offline referral

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If your page contains large amount of content rich in the keywords you target Google will have no problems determining the niche!

However since this process could produce negative results like Google could associate the content to some wrong search query we use Title and Description meta tags to steer Google in the right direction!
tech1077 Offline referral

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Meta description is text paragraph which inform search engines what your page is all about. Search engine does not gives priorty to "meta description" but it is very important for your website click rate.
Erin Nagata Offline referral

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Meta descriptions are HTML attributes that establish clear explanations of the contents of web pages.
Eluminous Offline referral

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Meta description is important for site. Meta description is text that explains your page is all about and which appear with your site in search engine.
maya Offline referral

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It's recommended to have meta and H tags for better SEO but it will not really affect your SEO since Google doesn't only rely on those since it will be used to manipulate the search engine some like meta tag keywords that was used to gain rankings once upon a time.
pooja1992 Offline referral

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Meta description is important for any Webpage which shows a brief summary of a page. Use target keywords in description for making it effective. It should be around 160 characters.
Monikasahu Offline referral

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The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters. A meta description exist is the HTML and XHTML part of any website which helps the visitors to know about the website easily and to click in it easily.
Dhiren Offline referral

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meta description is always matters in SEO Meta description is text that explains your page is all
Spacewood Offline referral

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Meta description gives the quick idea about your website to users & search engines. It is important because it acts as the indicator for your site.
cwvps Offline referral

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Meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher and the end goal is to convince the searcher to click through to your website. Any words that match the search term are bolded in the description. And yes, it matters.
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