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What do you understand by Quality Score ?
Higher adwords quality score means lover PPC cost!
Quote:Quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your CPC and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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