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What is Anchor Text Diversity?

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johnsmith9200 Offline referral

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#21
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Anchor text refers to the clickable words used to link one web page to another. Example: In this sentence, the blue words are the anchor text.
Cloneinternational Offline referral

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#22
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Anchor text refers to the clickable words used to link one web page to another. Example: In this sentence, the blue words are the anchor text.

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PIQUED Offline referral

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#23
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Anchor text is the clickable part of a link. It is what Google uses to determine what the topic being linked to is about. For example, the above link anchor is “clickable part of a link” and links to w3schools internal page about HTML links.

This anchor text tells Google the page being linked to has something to do with clickable links, as a result, the w3school’s page will increase in their organic rankings for the term “clickable part of a link”.

Multiple this from the entire index-able web and you have how Google is so far ahead of many of their competitors.



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