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What is Google Quality Score ?
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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality Score is a variable utilized by Google, Yahoo! (called Quality Index), and Bing that can impact both the rank and cost per click (CPC) of advertisements. To decide the request in which advertisements are recorded, every promotion has the accompanying recipe keep running against it
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