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What is Google Quality Score ?

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rahhulkumar Offline referral

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#1
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What is Google Quality Score ?
Victor Dub Offline referral

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#2
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This has been already answered here: http://letsforum.com/Thread-What-do-you-...7#pid25147
penrix Offline referral

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#3
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The Google Quality Score is the basis for measuring the relevance and quality of your Pay Per Click ads, keywords, and landing page. Quality Score is calculated each time an ad enters the auction.
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#4
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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
salenaadam Offline referral

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#5
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Quality Score is a variable utilized by Google, Yahoo! (called Quality Index), and Bing that can impact both the rank and cost per click (CPC) of advertisements. To decide the request in which advertisements are recorded, every promotion has the accompanying recipe keep running against it
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#6
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Quality Score is an estimate of the quality of your ads, keywords, and landing pages.
shrutisigh8 Offline referral

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#7
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Google takes into accounts the following 5 factors to determine the Quality Score of your ad:

1. Clickthrough Rate (CTR): This is based purely on the keywords you choose, and your ad copy. Depending on how often a particular keyword leads to clicks on an ad and your ad copy. Google will assign a score to your ad.

2. Keyword Relevance to the Ad Group: Depending on the keyword you choose while creating the ad group, and what the searcher types on Google, your ad will get a Keyword Relevance score by Google to help get a better idea on what search queries the ad should be displayed on.

3. Landing Page Quality: Your Landing Page must be clean, mobile-optimized and well written. Make sure your landing page doesn’t have intruding pop-ups or misleading info.

4. Your ad text quality and relevance: Your ad copy plays a pivotal role in deciding the Quality Score. If the ad copy is too spammy, or it does not state clearly what’s there on the other side, it can greatly hamper the quality score.

5. You ad account history: Depending on how your ads have performed in the past, and how much money you spent with Google, your ad is assigned a quality score.

So to improve your quality score, make sure the above 5 factors are top notch.
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#8
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Google Quality Score is denotes rating of the quality and relevance of both your keyword and PPC campaign. Quality Score has a direct correlation on your PPC success by optimizing your quality score will be setting yourself up for higher returns of investment. It's important to boost your ratings by working consistently on your account.
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#9
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score divided y ppc and chosen by keywords you
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Quality Score is a way to determine which areas you need to work on within a campaign. For instance, if you have a low keyword QS in one ad group, but your overall average is a 7, versus an ad group with an average of a 4, you get a clear picture of where you need to focus first. Working on your lowest average QS areas first helps you achieve a better ROI.
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#11
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The Google Quality Score is the basis for measuring the relevance and quality of your Pay Per Click ads, keywords, and landing page. Quality Score is calculated each time an ad enters the auction.
efusionworld Offline referral

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#12
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Quality Score is a variable used by Google, Yahoo, and Bing that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score.
ATMD Offline referral

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#13
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You could improve your quality score by creating multiple, differently worded ads so that you could target many keywords and obtain good relevance scores.
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#14
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Who are the Founders of Google?In which year was Google founded?
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#15
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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.
swatijain2233 Offline referral

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#16
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Quality Score is an estimate of the quality of your ads, keywords, and landing pages.



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