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What is PPC Planning and Strategy?

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glowonit Offline referral

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Joined: Jul 2018
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I am Vijay Kumar Yadav. I am a digital marketing Manager at GlowOnIT. I am new in PPC.
How to create PPC strategy within 30 Days? What is Quality Score? What is CTR? What is Conversion Rate?
thomasleon Offline referral


what is ppc?
iprism Offline referral

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Quality Score is the estimation of your ads quality, keywords and landing pages. If you get high quality score at that time your ads top positions on Google and also reduced the lead generation cost.
Quality Score improvement tips are:
1. Keywords related to your ad copies
2. Landing pages related to your ads
3. Landing page content is unique and also include the your targeted keywords.

CTR stand for Click Through Rate. CTR tells to no.of visitor visit your site after clicking there ads. CTR improving tips:
1. Use Call to action term like (Hurry, Free, Discount, 24/7 etc) (Attractive Keyword).
2. Ads should unique should be relevant with keywords.
3. Use site links to improve CTR
4. Add should be in top 3 positions.
5. Use social media followers on the add like Google+
6. Use Google search partners. (Ask & Aol)
7. Bid on Add group level if there is high no of keywords.

conversion rate(s) is a first step in understanding how your sales funnel is performing and what marketing avenues are giving the greatest return on investment (ROI).

Conversion Rate = Total Number of Sales / Number of Leads * 100

Example: Let’s say you made 20 sales last year and you had 100 inquiries/ leads. Your sales to lead conversion rate would be 20%.
ATMD Offline referral

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Senior Member
Pay Per Click, every time someone clicks on our ad, we have to pay

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