Hi I am new to all this money making with Adsense, so I am wondering what is Adsense CTR, CPC and RPM?
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What is Page CTR, CPC and Page RPM?
CTR = Click Through Rate as a %, divide the # of clicks by the # of page views or # of ad impressions
CPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks
RPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions and not what you are actually earning or will be paid.. Take total earnings divided by # of page views or ad impressions multiplied by 1000. So whether you are actually getting 1000 impressions or not doesn't matter.
CPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks
RPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions and not what you are actually earning or will be paid.. Take total earnings divided by # of page views or ad impressions multiplied by 1000. So whether you are actually getting 1000 impressions or not doesn't matter.
CPC (Cost Per Click) it's not exactly correct what AdSense does is to divide "Estimated earnings" by Clicks and they get CPC. So you can have 6 clicks and estimated earnings shows €10 from which 1 click had CPC €5 and other 5 remaining clicks had CPC €1 so AdSense will tell you that your CPC is €1.6
"CTR = Click Through Rate" is the most important factor as it tells you if you are getting relevant Ads and if they are well blended with the content!
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