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What is Viral Marketing?

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Can anybody give me a good explanation on viral marketing what it is, how to use it and its advantages and disadvantages?
marcus_avrelius Offline referral

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Is a marketing method that relies on self-replicating to market a product or a service and get customers.
maya Offline referral

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If you are one of those cheap stingy marketers who don't wish to spend money on services that improve marketing campaign, you use Viral Marketing which means you will be doing it on your own.
KevinMax Offline referral

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Viral Marketing is a kind of Person-to-Person marketing - We can call it as Word of mouth marketing.

Practical example for a viral marketing: A short story
Here in India, Some of the movie films gets success in the second release...
Second Release: Before the film release the advertisers start marketing the trailers in the social medias/T.V's/F.M's...etc. Obviously due to the new director/new hero in the film/poorly edited teasers....make the film worst and people doesn't likes to go in the time of release.

Only few went through the movie...then few peoples started talking to many when the FILM is rich and better. Then people started moving... Kind of viral marketing.
vaidhegipatel Offline referral

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Viral Marketing, viral advertising, or marketing buzz, is one type of marketing techniques. It is about interactive content creation and content marketing. Mostly social media website is base for this type of marketing, also marketing in niche social networking website like better Networker, mlmsocial, mlmdiary, etc.
educaindia358 Offline referral

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Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

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