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What is smart marketing?

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Just came across this expression and I understand it refers to the marketing but what exactly does it mean? What kind of marketing is that?
surenot Offline referral

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That probably refers to doing you marketing correctly and think through very step you make and every dollar you spend you have to spend it so that you can profit for it later on. Most marketers are just doing it without any knowledge on internet marketing strategies or techniques they think that the more money they invest on the advertising and promoting their products and services the better results they get. That is true.
Mariareese Offline referral

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When understanding the specific marketing to support your long-term goals as well, it is common practice to apply the widely used SMART mnemonic.

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