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What is the AMP and how it will affect in SEO?

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GarageDoorMart Offline referral

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Please share your experience about AMP.
fayeseom Offline referral

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Accelerated Mobile Pages (AMP) is Google’s initiative to eliminate lethargic mobile site performance with emblazing speed. Google launched AMP with a motive to show FAST search engine result pages to the users. It intended to optimise the experience of mobile browsing while the user is on-the-go and doesn’t have fast speed internet. By standardising a mobile version with AMP, Google will let the publishers use this open source coding so that their sites get quickly loaded on mobiles and provide a better user experience.
sankalppatil Offline referral

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Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. If we’re going to be honest with ourselves, most of the elements of a desktop website is unnecessary for a mobile site.

Google AMP is a simple form of code that allows web publishers to create pages that load in a few seconds, a vast improvement over loading times.
oilexpeller Offline referral

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The AMP Project led by Google and it’s main competitor is Facebook Instant Articles.

Google has stated that a page created with AMP HTML can load faster anywhere from 15 to 85% than the non-AMP version of that page.

Now as AMP is a very lightweight version of a webpage that remove many elements that cause a regular webpage to display slowly and fast loading pages is good for user experience point of view so indirectly it will help you as AMP does affect clicks, impressions, and user experience, which in turn affects SEO (my personal opinion), but this will not give you direct boost on ranking over non AMP pages.
jacksmm Offline referral

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AMP accelerated mobile pages by google optimizes your website for fast loading and mobile experience, if you just want traffic then AMP will be useful for your site or log but you have little control over ads and how your webpage will be displayed.

Jack from Piqued Digi Media pvt ltd
alicemark15 Offline referral

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APM is Aclirated Mobile Pages, these are very important now as every user is switching to mobile devices, website doesn't perform well on mobiles due to heavy theme and content, AMP is fast pages which load up fast in mobile devices and it also affect in ranking because if' your website will perform well in mobile device Google will show your website above everyone else.

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