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Why I need to go for adwords for PPC?
If you want to put campaign ads on google or other search networks who work for google or use google algorithm, you are required to use Adwords, you have to create account on adwords and create campaigns to advertising on google. there is no other source or way for showing advertisement on Google.
Chances of getting lead and traffic from search engine ad is more than any other ad. So go for adword and use placement option and campaign type wisely.
More than just being a trend these days, Google Adwords is definitely the best among its kind based on my own experience. Although for this PPC, you really need to burn money for your campaign. But at the end of each month your ROI gets higher.
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