search engine optimization?

What is the best way to start ranking for some keyword? I really want my website to start showing on search results (SERPs) for keywords seo and search engine optimization cause my blog is about that. But when checking my webmasters tools account >> search queries I don't see my website showing for them. How can I do it?

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Start generating backlinks with the text in them that represents your keyword. I mean start generating anchor links, use your keyword in the text are!

Code:

<a href="#">Keyword</a>

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