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what is Ping Website?
Ping website can be used to test your website load time or to notify search engines about the newly published content on your website. Find out more here:
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If you have just posted new content on your blog or a website and you want to tell search engine about it so that the content will get indexed by the search engine faster you ping that URL which will notify many web crawlers to come and index your content
It builds something similar to back links, the benefit is that search engine can find your website faster. I deny if it gives any boost to your rank, some says they do, some say they don't.
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