what is Search engine optimization ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

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In simple,

Optimizing a website to increase the rank of that website in the search engine rankings.

Optimize ( Whatever action you do in the site or outbound of the site )

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SEO or search engine optimization is a process during which you make all the necessary changes to meet the search engine requirements, in other words you do everything to make Google happy!

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Is what makes your site rank high in the search engine!

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