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what is the difference between sem and smm?

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iammanisha Offline referral

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#1
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what is the difference between sem and smm?
tech025 Offline referral

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#2
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SEM: The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).

SMM: Social media marketing increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content
joeypacouter Offline referral

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#3
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SEM ( Search Engine Marketing): placement of targeted advertisements in a user's search engine results
SMM (Social Media Marketing): brand, content, trust in user's eyes
MentorsHouse Offline referral

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#4
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SEM - Search Engine Marketing
Search engine marketing is the process of driving traffic to your website using paid online advertising. In other words, you pay Google for Google AdWords, ideally your content comes up first driving more awareness and traffic. You may have heard of Pay Per Click or PPC. Today, the cost of AdWords and paid campaigns has gone up significantly with the search engines due to saturation of the market, thus leading to the next phase of SEM, paid advertising on social media platforms. See a trend here?


SMM - Social Media Marketing
Inherently, social media marketing (SMM) is part of on-page SEO because of link building. Have you Googled your name lately? Take a look at the first few results. Do you see a link to your LinkedIn profile? Twitter? This applies to businesses, as well. Being on these social platforms helps your company, and your brand(s), get found easier.

The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook. Twitter. LinkedIn. YouTube. Google+. Instagram. And now Snapchat.

The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness. At the end of the day, you are creating your cultural voice online with social media marketing.

An SMM strategy can also include paid advertising across social platforms.
AmitD Offline referral

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#5
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Any sort of marketing which being done using Search engine as interface - SEM
Any sort of marketing which being done using Social Media as Interface - SMO
officeshub Offline referral

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#6
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SEM stands for Search Engine Marketing and it is an type of online marketing in which we have increase the appearance of the website more in the SERP.
SMM stands for Social Media Marketing which is related to the advertising the your business in the social media.
JaDi Offline referral

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#7
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SEM (Search Engine Marketing) involves managing all aspects of the search engines, including SEO and paid search.
SMM (Social Media Marketing) involves optimizing social media campaigns on Facebook, Twitter, LinkedIn, etc.
seoninja Offline referral

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SEM is Search Engine Marketing. Search Engine Marketing covers the wide area of online marketing or web marketing services. Popular digital marketing techniques used in internet are Search Engine Optimization (SEO), Social Media Optimization (SMO), Email marketing etc. These marketing techniques are commonly used to promote our business in search engines like google, bing, yahoo etc. That’s why these digital marketing techniques are known as Search Engine marketing techniques.

Social Media Marketing or SMM is under the category of Search Engine Marketing. This digital marketing technique is also used in search engines to promote a business. This marketing technique use social medias to promote a business via social media interactions, discussions etc.
kathyjohnson320 Offline referral

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#9
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SEM refers to the Search Engine Marketing. It is widely used marketing technique. This technique is used to advertise your business on the search engines like google, Yahoo etc. It also includes SEO, pay per click and most of the paid marketing techniques.

Where SMM refers to Social Media Marketing that means it is only used for marketing on social media platforms like Facebook, Twitter, google+ etc. In SMM we only promote anything on social media platforms.





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