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what is the meaning of inbound marketing?
Inbound Marketing is the process of attracting the attention of prospects, via content to create brand awareness and attract new business. it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. From WIKIPEDIA -https://en.wikipedia.org/wiki/Inbound_marketing
An inbound link (also referred to as a back link) is a hyper link on a third-party web page that points to a web page on your site. Inbound links are important for search engine optimization (SEO) because Google and other search engines see multiple, relevant inbound links to a page as a sign that the content on that page is useful.
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go ot to get prospects attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by posting interested content.
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