Whether you're a web developer or a site owner, I'm sure you've been asked (or asked it yourself): How do I get on the first page of Google?
You can’t.
Now before you get all angry with me for the click-baity title let me explain; You can’t, because you’re asking the wrong question. The real question is how can you get on the first page of Google for specific keywords. Makes more sense, doesn’t it?
Why are keywords relevant? Simple, because you don’t want to rank high in search results when someone is searching for terms completely unrelated to the business you’re in. For example, you have an online store selling shoes and someone is looking to buy a refrigerator - not a person you’d want to attract right?
So how do I get on the first page of Google for specific keywords?
I’ve got good news for you! You don’t need a big marketing budget, you don’t need to hire expensive agencies (which are often selling bullshit), you don’t even need a lot of knowledge about online marketing. The only thing you need to do is…
Write.
Yes, you need to write, and you need to write a lot. And not just anything, you need to write about your business, or more importantly, about the topics your prospective customers are most interested in.
One of the excuses I get most often is that people don’t have a lot of material to write about, and I always prove them wrong. You know that one prospective customer who is always asking a ton of questions, wanting to know everything about your product or service? Time to make her a source of inspiration, not frustration.
Now for the most important part: Make sure that what you write delivers value to your prospective (or existing) customers, not Google. Google can tell when you’re writing just for the sake of writing. Instead, start a discussion on an important topic, answer and clarify a complex question, point readers in the right direction. Value is the key!. And you can’t outsmart Google, so don’t even try.
